Sam Cross

Sam Cross is an award-winning journalist, with nine years of experience in the media industry. His career started back in 2017, founding a publication during his university studies which covered the London music scene. He has subsequently offered social commentary for Metro, coverage of the Premier League for Last Word on Sports, and insight into the crossover between technology and watchmaking for Oracle Time.

His work was also recognised in 2022, when he was awarded the John Arfon Edwards Memorial Prize for automotive journalism.

For T3, Sam covers all aspects of the luxury lifestyle segment. That includes products as diverse as watches, fragrances, cameras, cars, luggage, hi-fi equipment and much more.

He can often be found travelling around the world to keep his finger on the pulse of new launches. He’s covered a wealth of large industry events for T3, including Watches and Wonders, MWC, IFA and Computex.

His distinctive brand of storytelling isn’t just reserved for the page, either. From the summer of 2024, Sam played a crucial, on-screen role in the rejuvenation of T3’s social media output. His work can be seen across TikTok, YouTube, Instagram and more, offering news, reviews and insightful opinions.

Beyond his work at T3, Sam is an avid lover of all things analogue. You’ll often find him listening to music on vinyl or cassette tape, practising photography using vintage film cameras, or writing music with a variety of old-school kit.